https://benkim.design 2026-01-26T23:02:05+00:00 always 0.5 https://benkim.design/work 2026-02-17T01:05:11+00:00 always 0.5 https://benkim.design/pansori-farm 2026-01-28T16:40:00+00:00 always 0.5 https://freight.cargo.site/t/original/i/O2465263207333912697687075187847/Pansori-Farm-Slides.png https://freight.cargo.site/t/original/i/N2465263207426146418055622945927/Pansori-Farm-Slides5.png https://freight.cargo.site/t/original/i/Q2465263207407699673981913394311/Pansori-Farm-Slides4.png https://freight.cargo.site/t/original/i/Y2465263207370806185834494291079/Pansori-Farm-Slides2.png https://freight.cargo.site/t/original/i/O2465263207389252929908203842695/Pansori-Farm-Slides3.png https://benkim.design/earth-amulets 2025-07-22T18:51:55+00:00 always 0.5 https://freight.cargo.site/t/original/i/T2231558624821293096568749288583/CD-mockup.png https://freight.cargo.site/t/original/i/H2231604117757252565369624980615/Animated-Flyer-Mock.mp4 https://freight.cargo.site/t/original/i/M2240996048578287828839375826055/Opening-CD-Mock.mp4 https://freight.cargo.site/t/original/i/Q2430911184450009140470497930375/Earth-Amulets-Listening-Sessions-Animated-Flyer.mp4 https://freight.cargo.site/t/original/i/C2454235928581471490374447131783/Booklet-mock.png https://benkim.design/tech-divestment-network 2025-07-22T18:51:55+00:00 always 0.5 https://freight.cargo.site/t/original/i/V2074929935330016116578334272647/Artboard-72.png https://freight.cargo.site/t/original/i/J2074929991205203915844566117511/Artboard-73.png https://freight.cargo.site/t/original/i/X2074930261708259012721431014535/IG-1.png https://freight.cargo.site/t/original/i/O2074930261745152500868850117767/IG-3.png https://freight.cargo.site/t/original/i/Q2074930261726705756795140566151/IG-2.png https://freight.cargo.site/t/original/i/Q2074930261800492733089978772615/IG-6.png https://freight.cargo.site/t/original/i/S2074930261837386221237397875847/Website-2.png https://freight.cargo.site/t/original/i/K2074930261818939477163688324231/Website-1.png https://freight.cargo.site/t/original/i/A2074930261763599244942559669383/IG-4.png https://freight.cargo.site/t/original/i/X2074930261782045989016269220999/IG-5.png https://benkim.design/cafe-bustelo-cold-brew 2026-02-17T01:05:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/D1732442342182378744999372385415/mb1.png Initial brand analysis<br /> https://freight.cargo.site/t/original/i/F1732482051215520878465177087111/cleaned4.png This was the direction I went with. https://freight.cargo.site/t/original/i/Z1732482051197074134391467535495/cleaned3.png https://freight.cargo.site/t/original/i/J1732482051160180646244048432263/cleaned1.png Initial sketches of front side https://freight.cargo.site/t/original/i/D1732482051233967622538886638727/cleaned5.png https://freight.cargo.site/t/original/i/P1732482051178627390317757983879/cleaned2.png https://freight.cargo.site/t/original/i/B1732482051252414366612596190343/cleaned6.png https://freight.cargo.site/t/original/i/K1732522504058277552047522049159/color-exploration.png High fidelity iterations https://freight.cargo.site/t/original/i/D1733756929623882009178647293063/Dieline-Screenshot.png Final Dieline https://freight.cargo.site/t/original/i/O1734091013957221456293157661831/cleaned3.png Exploring scale https://freight.cargo.site/t/original/i/R1734091013975668200366867213447/cleaned4.png Detail sketches for point-of-purchase display https://freight.cargo.site/t/original/i/L1734091013938774712219448110215/cleaned2.png Point-of-purchase display explorations https://freight.cargo.site/t/original/i/W1750052231412014341686437342343/cleaned6.png Concept sketches exploring direction for trade show installation https://freight.cargo.site/t/original/i/N1750052231356674109465308687495/cleaned5.png Planning out sketches for final point-of-purchase display dieline https://freight.cargo.site/t/original/i/W1750052231430461085760146893959/cleaned7.png It was important to me that the installation have an element of whimsy as to communicate the brand story to weary trade show attendees. https://freight.cargo.site/t/original/i/E2055594538416042235455200291975/6-6-24-pop-centered.jpg https://freight.cargo.site/t/original/i/M2055594538397595491381490740359/6-6-24-box-and-can.jpg https://freight.cargo.site/t/original/i/H2055594538452935723602619395207/6-6-24-Trade-Show-Shirt-Colorbalanced.jpg https://freight.cargo.site/t/original/i/J2055594538434488979528909843591/6-6-24-Trade-Show-Brochure.jpg https://freight.cargo.site/t/original/i/S2055594538379148747307781188743/5-16-24-Trade-Show-Front-w-BG-Cleaned.jpg https://freight.cargo.site/t/original/i/A2055594538471382467676328946823/three-can-with-colored-bg.jpg https://benkim.design/kurin-fine-homegoods 2026-02-17T01:05:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/C1744957735551212284862529793159/Dieline-4-26-24-Update.png Custom dieline for external packaging https://freight.cargo.site/t/original/i/I1744968726914541396182893325447/3-8-24-3-Hex-w-Akira-Vid.mp4 https://freight.cargo.site/t/original/i/T1744969378176840918498613128327/3-8-24-Single-Hex-Sliding.mp4 https://freight.cargo.site/t/original/i/F1750073046773367347765609491591/PXL_20240427_001526915.jpg Prototyping refill tablet compartment https://freight.cargo.site/t/original/i/G1750073046736473859618190388359/PXL_20240427_001124640.jpg Prototyping gloss finish and etching https://freight.cargo.site/t/original/i/B1750255567732116529523592522887/cleaned1.png Front and back views of final design https://freight.cargo.site/t/original/i/R1750259039206437016850401586311/cleaned6.png Exploring what would be the final design https://freight.cargo.site/t/original/i/G1750259039224883760924111137927/cleaned7.png Preliminary explorations for external packaging https://freight.cargo.site/t/original/i/I1750259039151096784629272931463/cleaned5.png Planning the dimensions of the dieline<br /> https://freight.cargo.site/t/original/i/S1756115189969762376466255047815/5-3-24-Water-Overlay-on-Text-Updated-Logo.mp4 https://freight.cargo.site/t/original/i/S1784847115094563291322141371527/Kurin-Cover.png https://freight.cargo.site/t/original/i/S1808500877456253149191602433159/6-5-24-Updated-Water-Effect-on-Title.mp4 https://freight.cargo.site/t/original/i/F1808501122963970026192024890503/Email-Template-Mockup.png https://freight.cargo.site/t/original/i/K1808533265068906147704918502535/Three-Bottles.png https://freight.cargo.site/t/original/i/G2522534252823198669597772606599/Website-Screen-Recording.mp4 https://benkim.design/cultura-probiotics 2026-02-17T01:05:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/J1777046136444418518991103061127/Logo.png https://freight.cargo.site/t/original/i/J1779959665452351062358152703111/iPhone-with-Insta-Mockup.png https://freight.cargo.site/t/original/i/Z2074902774823657332550983216263/5-16-24-Transport-Box.jpg https://freight.cargo.site/t/original/i/P2074902774842104076624692767879/5-18-24-Kimchi-Smooth-Cap.jpg https://freight.cargo.site/t/original/i/O2074902774805210588477273664647/5-16-24-Merch---Cap.jpg https://benkim.design/secret-aardvark 2026-02-17T01:05:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/U1733878431391119762280350477447/cleaned1.png In the concept board stage, we had not yet figured out that we were going to give away a tote bag at the farmer’s market. https://freight.cargo.site/t/original/i/E1733878431409566506354060029063/cleaned2.png Concepting continued, Jacob and I considered many directions to identify a successful strategy. https://freight.cargo.site/t/original/i/K1733878431446459994501479132295/cleaned4.png Here we considered having a performance aspect of the campaign. https://freight.cargo.site/t/original/i/W1733878431428013250427769580679/cleaned3.png In this sketch is evident how we explored the connection between the “foodie” and “outdoorsy” characteristics of Secret Aardvark consumers. We were on the path to identifying the farmer’s market shopper as our keystone user. https://freight.cargo.site/t/original/i/O1734039384508931683199131839623/thinking1.png A concept map for the giveaway strategy for the merch. https://freight.cargo.site/t/original/i/F1734039384601165403567679597703/thinking3.png More illustration explorations. https://freight.cargo.site/t/original/i/I1734039384582718659493970046087/thinking2.png After deciding on the tote bag giveaway as our je ne sais quoi for the campaign, I explored directions for the printed graphic. https://freight.cargo.site/t/original/i/I1749996184134539611818185452679/Two-tote-mock-with-colored-bg.png https://freight.cargo.site/t/original/i/M1749996217541593129306183429255/Front-with-Sauce-in-Pocket-w-colored-bg.png https://freight.cargo.site/t/original/i/U1800763348854213606740427271303/5-31-24-Poster-A-frame-Mock-w-Colored-bg.png https://benkim.design/top-nav 2025-07-16T04:56:40+00:00 always 0.5 https://freight.cargo.site/t/original/i/U1797723698922093533031402040455/logo-benkim4x.png https://benkim.design/footer 2025-07-16T04:56:40+00:00 always 0.5