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Kurin Fine Homegoods
 In a crowded market for eco-conscious household goods, how might a direct-to-consumer product set itself apart through packaging design and visual identity? To answer this, I developed the conceptual brand Kurin, a household spray cleaner that comes with sustainable refill tablets. Categories: Branding,
Packaging,
Motion Graphics,
Web Design Tools: Adobe Illustrator,
Adobe After Effects,
Blender,
Figma,
Webflow,
P5.js Roles:Graphic Designer,
Web Designer,
Motion Designer








Design Process

Existing eco-friendly cleaning brands generally have an approachable and feminine tone. For this reason I chose to differentiate Kurin by targeting the men’s luxury market. I drew inspiration from the visual language of aspirational men’s goods like cologne and liquor.

To guide the design process, I identified Kurin’s key brand traits of sophistication and futurism. 

In packaging, I chose an austere color pallete of black and white, with gloss and matte finishes to evoke prestige and value.

In digital applications of the brand, I used transparent effects to translate the tactile elements of the glass packaging and gloss varnish to the screen. Additionally, I used gently eased motion whenever possible to further emphasize a feeling of high-tech cool.

Selected Process Images
Preliminary explorations for external packaging
Exploring what would be the final design
Front and back views of final design
Planning the dimensions of the dieline
Prototyping refill tablet compartment
Prototyping gloss finish and etching
Custom dieline for external packaging

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