Cultura’s small-batch fermented products are inspired by flavors from around the world. Their brand is rooted in the things that matter: friends, family, and a good time.

To express Cultura’s brand traits of celebration, comfort, and inspiration, I produced its logo to be a combination of a relaxed, expressive wordmark and an aspirational icon that could symbolize everything Cultura stands for on its own.

I used a pallete of warm, desaturated colors and natural textures in packaging to express an inviting mood, softening the adventurousness of Cultura’s exotic flavors. Furthermore, this mood extended to applications in apparel, photo, and video for social ads, so that the consumer recalls the cozy feeling of celebrating with the people you love.